Partners - About Visit Lake County - Lake County, Illinois Convention and Visitors Bureau

About Visit Lake County

Visit Lake County (Lake County, Illinois Convention & Visitors Bureau) is the social destination marketing organization and champion of tourism for Lake County, Illinois. Our organization is comprised of municipalities (13 community partners plus Lake County), along with 200 industry partners including hotels, attractions, and hospitality-related industries throughout, all who recognize the powerful economic impact of tourism.

Visit Lake County embraces diversity with respect to all individuals. This commitment and mindset are the foundation put in place every day as we provide the highest-quality travel resources and visitors experiences which enhance the well-being of our communities and support the livelihoods of our neighbors.

Our marketing initiatives and branding enhance the public image of Lake County as a dynamic place to live, work and visit. We encourage residents and visitors to support local businesses, the foundation of our hometowns and Lake County communities.

Visit Lake County Staff 

The organization employs a sta of eight professionals with years of experience in tourism, marketing and sales. We also have a 17-member Visit Lake County Board of Directors representing community partners, hotels and attractions from across the county.

Maureen
Maureen Riedy
President

Kim
Kimberly Ghys
Senior Account Executive

Jonathan
Jonathan Jones
Content Manager

Teresa
Teresa Lewis
Account Executive

John 
John Maguire
Community Outreach
& Programs Director

Jayne
Jayne Nordstrom
Group Tours & Partnership Manager

Mary
Mary Priller
Marketing Manager

Jeff 
Jeff Randolph
Marketing Communications Coordinator

 

 

Visit Lake County Board of Directors

Partnerships / Funding

Visit Lake County is funded through state and local hotel tax receipts and grants. We receive an annual grant from DCEO/Illinois Oce of Tourism, which we are required to match though local sources. Match sources include industry partner membership dues, community partnerships and co-op advertising projects. Our community partnerships include Antioch, Deerfield, Fox Lake, Grayslake, Gurnee, Lake County, Lake Zurich, Libertyville, Lincolnshire, Historic Downtown Long Grove, Mundelein, Vernon Hills, Waukegan and Zion

Our Target Markets

Marketing Goals and Strategies 

Marketing Tools

Economic Impact of Tourism in Lake County

Lake County ranks as one of the top three counties in Illinois for tourism expenditures, behind Cook County and DuPage County. According to data provided by the Illinois Oce of Tourism and the US Travel Association, tourism expenditures in Lake County topped $1.5 billion in 2019, resulting in over 11,000 jobs, $34.5 million in local tax receipts and $100.4 million in state taxes.

Accreditation

Visit Lake County is honored to be awarded accreditation by Destinations International, representing over 1,000 destination marketing organizations throughout the county, and thousands more throughout the country and world. The accreditation requires best practices and compliance with 95 mandatory standards of excellence including operational and financial procedures, governance, customer service, and sales and marketing key performance metrics.

 

 

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