About Visit Lake County

Visit Lake County (Lake County, Illinois Convention & Visitors Bureau) is the destination marketing organization and champion of tourism for Lake County, Illinois. Our organization is comprised of municipalities (13 community partners plus Lake County), along with 200 industry partners including hotels, attractions, and hospitality-related industries throughout, all who recognize the powerful economic impact of tourism.

Visit Lake County embraces diversity with respect to all individuals. This commitment and mindset are the foundation put in place every day as we provide the highest-quality travel resources and visitors experiences which enhance the well-being of our communities and support the livelihoods of our neighbors.

Our marketing initiatives and branding enhance the public image of Lake County as a dynamic place to live, work and visit. We encourage residents and visitors to support local businesses, the foundation of our hometowns and Lake County communities.


Visit Lake County Staff 

The organization employs a staff of professionals with years of experience in tourism, marketing and sales. We also have a 17-member Visit Lake County Board of Directors representing community partners, hotels and attractions from across the county.

Maureen Riedy

Kimberly Ghys
Senior Account Executive

Jonathan Jones
Director of Marketing

Teresa Lewis
Director of Sales

John John Maguire
Senior Director of Community Engagement

Jayne Nordstrom
Group Tours & Partnership Manager

Jeff Randolph
Partner Services and Marketing Coordinator

Stephanie Wylie
Marketing Content Writer



Visit Lake County Board of Directors


Partnerships / Funding

Visit Lake County is funded through state and local hotel tax receipts and grants. We receive an annual grant from DCEO/Illinois Office of Tourism, which we are required to match though local sources. Match sources include industry partner membership dues, community partnerships and co-op advertising projects. Our community partnerships include Antioch, Deerfield, Fox Lake, Grayslake, Gurnee, Highland Park, Lake County, Lake Zurich, Libertyville, Lincolnshire, Historic Downtown Long Grove, Mundelein, Vernon Hills, Waukegan and Zion


Our Target Markets


Marketing Goals and Strategies 


Marketing Tools


Economic Impact of Tourism in Lake County

Lake County ranks as one of the top three counties in Illinois for tourism expenditures, behind Cook County and DuPage County. According to research data provided by the Illinois Office of Tourism and the US Travel Association, tourism expenditures in Lake County top $1 billion in visitor spending annually resulting in over 15,000 jobs -generating more than $64 million in local tax receipts and over $126 million annually in state taxes.



Visit Lake County is honored to be awarded accreditation by Destinations International, representing over 1,000 destination marketing organizations throughout the county, and thousands more throughout the country and world. The accreditation requires best practices and compliance with 95 mandatory standards of excellence including operational and financial procedures, governance, customer service, and sales and marketing key performance metrics.

Special Offers
Calendar of Events
Lake County Libation Trail
Free Visitors Guide
Tour Itineraries
Print Page
Road Trips Video