Media Resources

Visit Lake County President John Maguire's Executive Summary and Message

May 13, 2026

Executive Summary - John Maguire, CDME, CGSP

John Maguire is a senior destination management and community engagement leader with more than 25 years of progressive responsibility advancing tourism, economic development, and nonprofit organizations across Lake County. A lifelong resident, John brings unmatched institutional knowledge of the county’s communities, assets, stakeholders, and opportunities—paired with trusted relationships at the municipal, county, state, and industry levels.

At Visit Lake County, John has provided continuity and steady leadership through multiple roles of increasing responsibility, culminating in Senior Director of Community Engagement. He has been instrumental in shaping organizational strategy, strengthening partner relationships, growing revenues, and expanding the reach and effectiveness of countywide tourism initiatives. His work balances long-term vision with practical execution, ensuring both immediate results and sustainable growth.

John co-led the development of Visit Lake County’s Strategic Plan, helping define core priorities around awareness, collaboration, organizational excellence, destination development, and financial sustainability. He has successfully expanded signature programs such as Restaurant Week, the Libation Trail, and February Flavor Festival—enhancing participation, activation, and measurable outcomes. Through advertising growth, sponsorships, co-op campaigns, and new funding partnerships, John has contributed directly to increased organizational revenues and resources.

A proven collaborator, John has strengthened Visit Lake County’s stature by creating new corporate partnership tiers, onboarding new community partners, and leading forums, luncheons, and educational sessions that bring stakeholders together. He regularly represents the organization at municipal meetings, chamber events, and state-level advocacy efforts, serving as a credible and respected voice for Lake County tourism.

Prior to Visit Lake County, John held executive leadership roles at the Lake County Fair Association, Long Grove Business & Community Partners, and Mundelein MainStreet. Across these organizations, he successfully managed staff and boards, produced large-scale events attracting hundreds of thousands of visitors annually, modernized operations, and elevated the profile of destinations as regional attractions.

John is a Certified Destination Management Executive (CDME) and Certified Guest Service Professional (CGSP), recognized by peers statewide and nationally for his professionalism, strategic mindset, and commitment to the industry. His combination of experience, relationships, and deep local knowledge uniquely positions him to assume expanded leadership responsibility and continue advancing Visit Lake County’s mission at the highest level.

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Dear Partners and Friends,

As a lifelong Lake County resident, I speak with pride of the remarkable place we call home. It is truly an honor to step into the role of President of Visit Lake County as of May 1, and I’m grateful for the opportunity to help both visitors and residents create lasting memories here.

Over the years, I’ve had the privilege of experiencing Lake County from many angles – as a small business owner, a community organization leader, a collaborative marketer, and producer of popular public events. My family has deep roots here, with many friends and tales of years past. I’ve explored and genuinely appreciated the natural spaces connecting us, it’s lively culinary scene and attractions, and the unique character of our cities and villages.

I am excited to bring that perspective to this role and to work with our team in sharing all that makes Lake County special—with a spirit of creativity, fun, and adventure!

We are fortunate to have a progressive Board of Directors and a seasoned, enthusiastic staff. Together, we look forward to continuing to grow Visit Lake County’s regional presence, professionalism, and impact in the years ahead.

We must recognize the incredible leadership of our mentor, Maureen Riedy, who dedicated 22 years to building Visit Lake County into a respected leader in the tourism industry. Her work has left a strong legacy that we are proud to build upon.

During this transition, the VLC Board has made it clear that continuity and stability are priorities. Our partners and communities can feel confident that we will stay on the course that has served us so well. At the same time, this is an opportunity to step back, listen, and look for new ways to improve—whether through evolving programs, new technologies, fresh campaigns, or innovative approaches. Our goal remains simple: to stay ahead of trends and drive meaningful, visitor-focused economic impact for Lake County residents.

At our core, we are a partnership-driven organization. Our success depends on working closely with our communities, businesses, and countywide leadership. We value collaboration, respect, and open dialogue—and we always welcome new ideas and fresh perspectives.

Please don’t hesitate to reach out at any time. I look forward to working together and continuing to build on the foundation that makes Lake County such a special destination.

With gratitude,

John Maguire

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