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Jelly Belly Visitor Center

10100 Jelly Belly Lane
Pleasant Prairie, WI 53158

Phone: 262.947.3800
Toll Free: 866.868.7522

Distance From General Mitchell Airport: 30 (approx miles)
Distance From O Hare Airport: 38 (approx miles)
Distance From Six Flags Great America: 11 (approx miles)


A train ride, art made entirely out of jelly beans, and a store filled with sweet delights have been drawing candy fans to the Jelly Belly Visitor Center in Pleasant Prairie, Wisconsin for 16 years. This popular tourist stop with well over 150,000 visitors each year is a hub of family fun and now features a fun and updated free tour experience for all. The confectionary adventure begins at Jelly Belly Station, a fun and educational experience for all ages. While waiting to board the Jelly Belly Express, visitors enjoy interactive exhibits, including six Smell Stations to test the olfactory senses and the Bean Blitz virtual soccer game, and peek into the company’s history with new exhibits and exclusive videos. Then, guests hop on a guided train tour for a 20-minute ride through the Jelly Belly warehouse where they learn how the company creates delicious Jelly Belly® jelly beans. The ride features updated HD/4K videos of the jelly bean-making process and fun facts about candy making. And no tour is complete without a free bag of Jelly Belly beans at the end of the ride! The candy extravaganza doesn’t end there! Inside the store a sample bar beckons visitors to taste any of the 100-plus different candies the company makes, and a fudge counter displays a variety of fudge made right there at the Jelly Belly Visitor Center. A snack bar offers hot dogs, drinks, and ice cream, and don’t forget to pick up a bag of Belly Flops for the ride home. Just 15 minutes north of Six Flags Great America and near factory outlet shopping, the Jelly Belly Visitor Center is a sweet stop off the Interstate 94 Milwaukee/Chicago corridor near Kenosha. Tours are free, and there are plenty of samples of Jelly Belly® jelly beans. The Jelly Belly Visitor Center is located at 10100 Jelly Belly Lane and is open daily 9 a.m. to 5 p.m. Tours operate 9 a.m. to 4 p.m. For information call (866) 868-7522, or go to JellyBelly.com.


Hours of Operation

  • Mon-Sun 9am-5pm Store

Shopping and Services Information
  • Gift Shop
  • Restrooms
  • Reviews

    Map and Directions

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    5465 West Grand Avenue, Suite 100 | Gurnee, Illinois 60031 | Phone: 847-662-2700
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    No matter which route you take, all roads lead to fun in Lake County, Illinois, which is located halfway between Chicago and Milwaukee. Lake County is home to 170 lakes and rivers, 30,000 acres of lush forest preserves, miles of hiking and biking trails, Six Flags Great America, Naval Station Great Lakes, Ravinia Festival and sandy beaches along Lake Michigan's shoreline. Family adventure is around every turn and awaits you in Lake County.
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